Descargar Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter de Pankaj Ghemawat libros ebooks
Leer en linea Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter de Pankaj Ghemawat Libro PDF, ePub, Mobile, Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter Torrent 📘 Lee Ahora 📥 Download Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter de Pankaj Ghemawat Descripción - Críticas Named one of the 'Highlights from the Decade' in strategy+business magazine. Reseña del editor Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and